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 here is what we were able to surmise.In the 1980s, Reebok wa 
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Post here is what we were able to surmise.In the 1980s, Reebok wa
Not to be outdone, the world's largest sportswear company, Nike, has started rethinking the materials it uses to make shoes. Kanye West was a huge Adidas guy before he ever did an Air Yeezy Nike Air Max Classic BW Donne with Nike, often going to stores such as Sportie L.A. and seeking out rare product. And Pharrell’s sneaker endorsement history has been long and well-documented to the point where it’s obvious that he wouldn’t put his name on something if he wasn’t feeling it. With Drake, it’s hard to tell what he really likes.He’s been wearing Adidas NMD Mujer Jordans, and Nike in general, for a long time. It fits into his persona of being the rapper who likes to sit courtside and pretend that he has basketball skills. It’s easily relatable -- and believable -- to the audience that he’s trying to sell sneakers. He just needs to try and make product that tells a true story, one close to him, rather than turning his sneaker collection into something that’s more at home being sold before and after his concerts.And I know, it was an “OVO” collab, not one with Drake, but Nike Air Max 2017 Dam come the fook on. It seems a lot more likely that Drake and the creatives at Jordan Brand, who have come up with successful collaborations with the likes of Supreme, Public School, and even created interesting product for Macklemore, can find a way to make sneakers for Drake that appeal beyond the logo and color scheme of his record label and establish him as one of the Adidas ZX 700 Mujer most important people in footwear. Given his celebrity, it shouldn’t be that hard.

Rappers can switch sneaker brands, however, and make it work. Kendrick Lamar went from Reebok Nike Air Max 1 Donne to Nike, where he’s now slinging his hometown Compton’s favorite shoe, the Cortez. And even Kanye himself found a way to make it work with Adidas, given that he had the right amount of creative control.The last thing I wanna see, so help us God, is Drake given another Adidas sock shoe with a Adidas Superstar Herr Boost sole. I’ll literally pull the Stripes off my shoes. Don’t do it, Adidas, please.Maybe the conundrum to all of this lies in Drake himself. On a recent episode of Full Size Run, Roc-A-Fella Records co-founder Kareem “Biggs” Burke said in reference to Drake and Jordan Brand: “A lot of people are big in music, it doesn't mean they're big as a brand. There are a lot of artists that sell records, but that doesn't mean they can sell things outside of that.”I get why brands Nike Air Max 90 Dam want to bet on Drake, though. Why wouldn’t you? He’s too big of an artist, with too big of a mainstream audience, to not try and make a deal with him work. The issue is just getting him the right product that not only makes the consumer happy, but the boy himself.Since it was re-introduced under Kanye West and adidas’ collaborative Calabasas-themed line, the Powerphase sneaker has been the subject (for good reason) of Reebok comparisons coming from wannabe sneaker experts, and people who have seen Reebok shoes before. The whole situation is muddied further by the fact that adidas has owned Reebok since 2005.But it seems like those comparisons were pretty much on the money.

When we reached out to adidas for clarification, we were told the YEEZY team is not actively working on features for the Powerphase at the moment. But here is what we were able to surmise.In the 1980s, Reebok was on top of the Nike Air Vapormax Femme sneaker game, and even passed Nike as the best selling sportswear brand in the United States. When Nike eventually rebounded back past Reebok, Nike Air Presto Femme The New York Times wrote about it. Wearing Reebok Freestyles, Jane Fonda was the face of the aerobic movement, and naturally other brands wanted to cash in on this new wellness trend.In a report on Reebok Classics written by Gary Warnett for SSENSE, Warnett notes that Reebok introduced the Workout in 1984, and slightly later the Newport Classic (now the NPC) in 1985. Slightly earlier in 1982, the Freestyle sneaker was one Adidas Superstar Hombre of the first, if not the first, to feature a branded window with the Reebok logo next to a union jack flag. Tracing these Reebok sneakers for their own designs, adidas then came out with the Jet, which as far as we can tell was part of the adidas Magic line of leisure Adidas ZX Flux Mujer shoes.Shortly after, another 1986 adidas advertisement (below) bills the silhouette as the Power Phase, accompanied by the adidas Rascal.Kanye’s version of the Powerphase first released on March 28, 2017, followed by Grey and Black colorways.Spanish blog SZ9 also compiled a short post showing vintage adidas advertisements that include the Power Phase and the Magic collection.

Mon Apr 16, 2018 1:27 am
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