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   Renowned bridal designer ’s walk down the aisle to interna 
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Joined: Fri Nov 03, 2017 7:47 am
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Post   Renowned bridal designer ’s walk down the aisle to interna
When Yumi Katsura opened Japan’s first bridal store in 1964, little did she know that she was launching a quiet revolution. Despite nearly two decades passing since the end of World War II, Japan in the early 1960s was still in the first stages of economic recovery. The bridal business was soaring; people were still humble about celebrations and very much tied to traditional norms. Western attire, especially bridal clothing, was far from popular — in fact, only about 3 percent of Japanese brides wore white wedding dresses. Most opted to wear time-honored kimono.

  Having grown up watching her mother turn what began as a small community gathering into a dressmaking school for over 2,000 students, however, Katsura knew that change was possible. Inspired to take fashion — a subject she had studied at the prestigious Kyoritsu Women’s University and later taught at her mother’s school — to another level, she went to Paris in search of more knowledge and inspiration. Ironically, however, she found her true calling only after returning to Japan. In the early ‘60s, after an unplanned encounter and a shocking realization, she vowed to change the status quo for a very small minority by becoming Japan’s first bridal designer. Fifty-four years later, she is one of the most renowned Japanese designers with stores in Tokyo, Osaka, the U.S., France, Canada, China and more, and a long list of achievements she is yet to accomplish.Read more at:

Tue Apr 17, 2018 6:45 am

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Sat Sep 29, 2018 4:52 am
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