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 GROUND(ZER)0, 2018 autumn/winter series. 
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Post GROUND(ZER)0, 2018 autumn/winter series.
GROUND(ZER)0, 2018 autumn/winter series.

Every time we meet these moments, they show us how strange life is in the 21st century. People can not help but ask: for such a moment, am I passive or active lead? GROUND (ZER)0 aw18-19 series to solve this problem, based on the postmodern concept of efforts to build, original to their own style. People have long sought to define, classify, document and understand the concepts of fashion. The conclusion is that there is no limit to fashion, and the world of fashion is vast: there is little difference between what can be and what is not. From the past fashion design to the classic reappearance of the future, everything is constantly subverted and subverted: only by constantly subverting can people remember deeply. We are about to meet now.

Our main aim right now is to export brands, so people understand that Turkey doesn’t just produce, but also designs,” says Volkan Atik, Vice-President of the Istanbul Apparel Exporters Association (IHKIB). At present, exports of Turkish-made apparel make up for €17 billion. This number accounts for 20% of the country’s total annual export revenues, according to the IHKIB Vice-President. Europe, till date, is the country’s most important partner, covering 75% of all exports. In his quest to make Turkey the next best thing in fashion design, Atik is joined by Banu Bölen, Director of Mercedes-Benz Fashion Week Istanbul. The fashion week wrapped up its latest edition on a recent Friday, largely representing the three fashion categories enjoying the most commercial success locally: couture, eveningwear, and more recently, streetwear. In keeping with its push for commerce, the Istanbul-based fashion week had about 150 fashion buyers in attendance over the course of five days.

Mahtep Elaidi is amongst the designers which took the Istanbul runway. A veteran womenswear designer who creates wardrobe staples for the contemporary woman, and President of the Turkish Fashion Designers Association (a 200-member association founded 10 years ago, comparable to the Council of Fashion Designers of America). From an American perspective, Elaidi’s resume may read as Turkey’s answer to Diane Von Fürstenberg. In her success which surpasses the boarders of her native land, Elaidi is not alone. Fellow designer and fashion week regular Gul Agis - founder of womenswear label Lug Von Siga – has her designs stocked by retailers ranging from Moda Operandi to Harvey Nichols, and Italy’s La Rinascente

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Sun Apr 08, 2018 1:08 am
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