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 New Balance 998 Discount 
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Post New Balance 998 Discount
Michigan’s own Premier teams up with the New Balance 998 on Sale tomorrow, August 22nd. The skate shop outfits the classic New Balance running model in a premium aesthetic showing some mature tastes and Americana traditionalism in an homage to the auto industry. With a black suede and leather upper, a perforated toebox contrasts in a sandy shade in one of the cleanest takes in an NB collaborative effort we’ve seen all year.

Years ago it was unheard of to see skate-shops stock lifestyle footwear alongside its key performance products. Today, the crossover into sneaker culture makes complete sense – after all, it was the sneakerheads enamored with New Balance 998 Lowest PriceDunks that help put skateshops on the global sneaker map for good. Despite the newfound consumer base and what became a natural transition from skateshop to sneaker store, only a select few successfully evolved – and Premier is one of them. Skateboarding is certainly not lost within the store’s walls and those who run the Premier show, but the Michigan-based retail store is arguably more recognized as a sneaker boutique and they’ve reaped the benefits of this alternate identity.

After they celebrated their first New Balance 998 for Salecollaboration in 2012, Premier moved on to lifestyle/retro brand Saucony and quickly flexed their muscles by producing two awesome pairs of the Shadow 6000 as part of their “Mars Attacks” theme. Fast-forward to August of this month and now New Balance is in the mix with a rare 998 collaboration. Through it all, Premier has become a top destination for skaters and sneakerheads alike, and it’s this double-barreled reputation that gives the Mid-western shop an edge above the rest.

Michigan-based Premier continues its impressive string of head-turning sneaker design concepts with one of the most seldom used silhouettes in collaborations – the iconic New Balance 998 Discount. Inspired by the early-20th Century automobile industry that was bustling in their home state, Premier designed this Made In USA offering with some top-shelf details drawn directly from luxurious cars from that early period. A simple yet high-class approach with a black and tan suede upper mimicking the gold grille and black chassis is matched with poignant details such as the custom insoles featuring quilted leather upholstery and a hang-tag that features a “PRMR” license plate and a key.

Premier Skate is teaming up with the New Balance 998 Cheapest for an upcoming collaboration that flexes the skate boutique’s muscles for premium aesthetics. The NB 998 has been a frequent feature in the brand’s ongoing ‘Connoisseur Collection’ as the overall structure lends itself to luxurious materials like suede and leather rather flawlessly. Keeping that in mind, Premier outfits the upper in a black pigskin suede while the toebox stands out in a contrasting tan to match the lining in an offering that we can’t wait to get our hands on. In the meantime, all we can offer up are these teaser images complete with a mysterious key hangtag and a view of the tongue.

You can check out the detailed on


Tue Nov 27, 2018 7:45 am
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