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 2003 Nike launched in a very small and cal 
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Post 2003 Nike launched in a very small and cal
The year 1998 saw the launch of two big things in running: A shoe that changed the face of stability and an event that changed running. The shoe was the Adidas Supernova (pictured above). It was not a beautiful shoe; in fact it had many things “wrong” with it but its important Adidas Superstar Womens elements carried it for a decade. The basic geometry of that shoe was first emulated by ASICS for its GT. The GT, when first produced, was good but not great. Once ASICS picked up on the geometry of the Supernova the Adidas Stan Smith Mujer shoe became great. In 1999 and 2000 the GT established itself as the go-to stability shoe in running worldwide.Brooks? As legend has it, the owner of the iconic Seattle tech running store Super Jock n Jill handed Brooks the Supernova and said “Make the forefoot just like this.” The 2001 Adrenaline GTS surprised all and started that brand on a now 17-year run of year-over-year growth.It wasn’t the shoes that made the market, though; it was the runners. In 1998 an event group in San Diego launched in its hometown the largest-ever first-time marathon: The Rock n Roll Marathon. They made the marathon fun, and they helped Nike Air Max 90 Mujer Negras mainstream running for charity. Those two things turned the marathon upside down.For so many years the marathon was a man’s race. Remember, it was only in 1967 that Kathy Switzer ran a marathon as an official entrant.Nike Air Presto Donne It wasn’t until 1984 that the women’s marathon was added to the Olympics. Every marathon leading up to the race in San Diego was heavily populated by men.

Oprah ran her marathon only 3 and-a-half years earlier. The San Diego Rock n Roll Marathon was the first marathon in history with women fifty-five percent of the runners. The women’s running boom was in full swing.The influx of new runners brought more Nike Air Max 270 Femme of everything to the market. The number of running stores in the USA doubled between 1998 and 2008. The number of marathons also doubled. The breadth of running shoe models increased apace. Before 1998 racing flats provided a good business for most retailers. With these new runners driving the business, sales of racing flats fell away (that business moved to on-line retailers) and attention-to-cushion took over. Shoes like the Nike Air Max 97 Damen Gel Nimbus (1999, and pictured below) and the Brooks Glycerin (2003) and many more like these became fixtures on the running shoe wall.Stability continued to be the shoe of choice for retailers and runners alike. Any runner with a small amount of foot rotation was put into Stability. The bulk of that business was done through the GT 2000 from ASICS, The Adrenaline GTS from Brooks and the Gel Kayano from Adidas ZX 750 Donne ASICS. Every brand made similar shoes but these were the workhorses.Important to note for both the GT and Adrenaline GTS: The women’s model became the bigger seller. The men’s model continued to increase in pairs Nike Air Vapormax Donne sold but women’s sales outpaced men’s.

That Supernova (Classic) that helped inject mojo into the GT 2000 and Adrenaline GTS their remained in the Adidas line until the mold became too worn out to build the shoe any more.Nike Air Max 98 Femme That shoe went 10 years completely unchanged.In 2009 another major event changed the way running shoes were made. The book by Christopher McDougall, Born to Run, published in 2009, is credited with starting a movement. The concept, and attendant shoe construction, actually rolled out from Nike in 2003. It was the Stanford distance runners running on a golf course barefoot that piqued the interest Adidas Superstar Mujer of the “Kitchen” at Nike. In 2003 Nike launched in a very small and calculated way a tool for runners called Nike Free. The shoe destroyed all the norms of making a running shoe and the “barefoot” or natural running Nike Free Run 2.0 Femmemovement began.In 2009 McDougal brought natural running mainstream, creating a running shoe revolution. People started running in shoes with toes. The Vibram 5 Fingers became a big thing. Note, this was not a running boom. It didn’t bring more runners to the market. What it did, though, was change the way runners thought about running shoes.

Fri May 11, 2018 12:50 am
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