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 y looked west.Aside from bringing in King as the Nor 
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Post y looked west.Aside from bringing in King as the Nor
Conceived with the Air Jordan and the Nike Terminator in mind (and fulfilled by the same design team), the DUNKS, like ‘You’ve Come a Long Way, Baby’ sampled the classics to reconfigured themselves into something of staggering importance.1972, the year ‘modern’ was conceptualised by Bill Bowerman in the form of a long distance running Nike Air Max 97 Damen shoe. Now known worldwide as the CORTEZ (having undergone several name Nike Dunk Sky High Womens changes and multiple scrutinous stylistic redesigns since its initial release) this sneaker has transitioned from olympic-grade running shoe to a well refined and certified Nike Roshe Run Mujer classic casual.With the idea of re-design and reconstruction in mind, the deconstruction of the iconic ‘Blue Lines’ and Massive Attack’s brand logo and symbol, the flame (a re-appropriation of Stiff Little Fingers ‘Inflammable Material’ artwork) deserves a silhouette equally as classic and genre defining.aft Punk are to dance music what LeBron James is to basketball: kings. These sneakers, designed exactly to LeBron’s specifications, could suitably slip their way into a 2010 science fiction movie and we’d be none the wiser.r February's NBA All-Star Weekend in Los Angeles, Adidas rented space Asics Gel Lyte 5 Donne at 747 Warehouse St. Over the course of two days, tens of thousands Adidas ZX Flux Mujer of people wandered through the venue — which had a full-sized basketball court, a pop-up design studio, food stations and a "sneaker pickup" point. Sponsored stars also stopped by, including the Houston Rockets' James Harden and Kanye West, who gave an impromptu concert.

"Fifteen or 20 hip-hop bands and athletes and basketball. … It was a celebration," said Mark King, president of Adidas North America. The company also released a dozen new shoe models — from all-white high-tops to orange runners.Adidas has cause to celebrate. Since King took over in 2014, the company has more than doubled its North American market share, and its stock has nearly quadrupled globally. Even a pay-to-play college basketball scandal, which could send one of the company's former executives to prison, has done little to slow Adidas' momentum.On March Nike Air Max 90 Herr 14, Adidas released its 2017 annual report showing that North American revenue grew 27 percent. That's compared with 3 percent growth for Nike in 2017 and Adidas' 20Adidas Superstar Hombre 13 increase of just 2 percent. Industry experts said the company's sudden growth spurt is a story of technology, celebrity and a healthy dose of luck.Starting in the 1920s, brothers Adolf and Rudolf Dassler made shoes together in thesmall German town of Herzogenaurach. In 1948, they had a falling out — with Rudolf starting what would become Puma and Adolf founding Adidas.In 1954, the German national team won the World Cup wearing Adidas cleats — complete with screw-in studs and a lightweight build — and the brand took off. The European company also saw some success in the American market. By 1984, Adidas was the front-runner to sign a highly touted NBA draft pick Nike Internationalist Damen named Michael Jordan.

Instead, Nike swooped in and made a now-famous deal that propelled it to the top of what has since been dubbed the "sneaker wars." Adidas has Nike Air Huarache Womens been stuck in second (or worse) for decades.Part of Adidas' problem, industry analysts said, is that it was designing for a European audience, not an American one. "Sometimes the shoes that worked in Europe worked here," said Matt Powell of NPD Group, a market research company. "And sometimes they didn't."By the 2010s, as its market share dwindled and stock prices stalled, Adidas decided it was time for a change. Beginning in 2014, the company looked west.Aside from bringing in King as the North American president, its gamble involved moving some 200 top employees from Germany to the United States — including lead designer Paul Gaudio — and investing millions in the American market. The company also launched a shoe design hub in Brooklyn and a robotic "speedfactory" in Atlanta and has plans to expand its North American Nike Air Huarache Damen headquarters in Portland, Ore."They're still in growth mode," said Yu-Ming Wu, publisher of Sneaker News, a website that covers the shoe industry. "Last I heard, they had employees sitting in hallways."The expansion has taken many by surprise. When Adidas overtook Jordan Brand, a subsidiary of Nike, for second in sports footwear sales in the fall, Powell tweeted, "This is an achievement I never thought I would see in my lifetime."


Wed Apr 18, 2018 2:41 am
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Post Re: y looked west.Aside from bringing in King as the Nor
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Wed Aug 29, 2018 5:26 pm
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Post Re: y looked west.Aside from bringing in King as the Nor
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Thu Sep 06, 2018 12:57 pm
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