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 Selecting an eCommerce Platform for your Online Store 
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Joined: Tue Jun 13, 2017 10:00 am
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Post Selecting an eCommerce Platform for your Online Store
As I wrote in my previous post in this series, our aim was to get a great looking online store up and running quickly and cheaply, so we could start testing customer reaction to lullubee's craft kits, to see if this was a viable business opportunity.

The storefront
The store had to look professional, because we wanted to gauge whether people liked the products or not. We did not want people leaving because the store looked cheap or fishy looking.

In order to get an online storefront up and running you have several options:

Build it yourself
Set up a store on an online marketplace like Etsy, Amazon, Ebay, Storenvy, etc.
Set up a standalone site using an ecommerce platform provider like Shopify, Magento, Bigcommerce, etc.
Building the store from scratch, by hiring engineers and designers, would be both very expensive and time consuming, so that was immediately crossed off the list. The option of setting up a store on an online marketplace didn't really appeal to us, because we wanted to build our own brand. So, we decided to go with the third option, to use an ecommerce platform.




For more you can check Healthcare Marketing Video


Tue Jul 11, 2017 9:56 am
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